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	<title>Rubicon Communications LLC</title>
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			<title>Rubicon Communications LLC</title>
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		<title>GuruNation invites me</title>
		<link>http://rubiconbrio.net/2010/03/gurunation-invites-me/</link>
		<comments>http://rubiconbrio.net/2010/03/gurunation-invites-me/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 17:27:04 +0000</pubDate>
		<dc:creator>rubico</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://rubiconbrio.net/?p=824</guid>
		<description><![CDATA[I&#8217;m pleased to announce that I&#8217;ve been selected to serve as a &#8220;guru&#8221; on the esteemed GuruNation site.  More to come!
]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m pleased to announce that I&#8217;ve been selected to serve as a &#8220;guru&#8221; on the esteemed <a href="gurunation.com">GuruNation site</a>.  More to come!</p>
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		<title>Justifiable Turndown or Lousy PR?</title>
		<link>http://rubiconbrio.net/2009/03/justifiable-turndown-or-lousy-pr/</link>
		<comments>http://rubiconbrio.net/2009/03/justifiable-turndown-or-lousy-pr/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 12:17:21 +0000</pubDate>
		<dc:creator>rubico</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://rubiconbrio.net/?p=421</guid>
		<description><![CDATA[I am still trying to process a turndown I received this week.
I left home without my handbag on Tuesday.  Weighed down by probably five other tote bags, I didn&#8217;t sense its absence.  I didn&#8217;t notice my error till I was far from home and at the radio station where I tape.  I had to scrounge [...]]]></description>
			<content:encoded><![CDATA[<p>I am still trying to process a turndown I received this week.</p>
<p>I left home without my handbag on Tuesday.  Weighed down by probably five other tote bags, I didn&#8217;t sense its absence.  I didn&#8217;t notice my error till I was far from home and at the radio station where I tape.  I had to scrounge paper, pencil, kleenex.  Luckily, I stash a pair of reading glasses in the car, which saved me on that front.  No ID, of course, so I had to be careful to not encounter any circumstance where I&#8217;d need to be identified.  But to have no cash at all, and no credit card either, was the worst of it.  At one point, I popped into a P.O. to mail a letter before realizing I was unable to transact even so basic a task.  I passed a grocery where I wanted to pick up some items, but was caught up short again, knowing I was impotent.</p>
<p>As will eventually happen, I got hungry for lunch.  Now, I am a regular at a particular ethnic restaurant in town.  I figured that the owner of this small mom-and-pop would take care of me, would front me the money.  Well before the lunch crush hit, I entered, was warmly greeted by the owner, and immediately copped to my predicament.  &#8220;I have no money, but with your permission, I will call you later with my Visa # or however you might want to handle it.&#8221;  He at first thought I was there to pick up carryout, and said OK.  Then, when he realized I wanted a table, he paused for what must have been three l-o-n-g minutes of excruciatingly evident mental debate.  Finally, he said, &#8220;no, I just can&#8217;t.&#8221;</p>
<p>I emitted a thin, face-saving smile and said something about not having a very trustworthy face.</p>
<p>I thought about it later.  He was perfectly justified in turning down a customer lacking the seven bucks to cover a lunch.  But then I put on my PR hat.  One, I was a proven regular.  Two, I had admitted to my problem up front, rather than ordering and eating and only THEN feigning surprise that I was money-less.  Three, the irony was that I had, just a week before, taped a radio show about the glories of ethnic dining in Indy, prominently featuring this particular restaurant as one of the best around.  I did not mention this upcoming burst of free advertising to him, not wanting to play that card, not wanting to plead.  The decision was his to make, but I&#8217;m beginning to think that he made a poor business decision when viewed thru a PR lens.</p>
<p>What do you think?  What would you have done if you were the restaurant owner?  What would you have done if you were me?  By the way, I will return to this restaurant next week, with a friend who&#8217;s never been there, a date previously on my schedule.   Should I mention the incident again when I see the owner, or mention the upcoming radio boost he&#8217;s due to receive?  Or simply stash a twenty in the car so this never happens again?</p>
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		<title>An Evening in Muncie</title>
		<link>http://rubiconbrio.net/2009/03/an-evening-in-muncie/</link>
		<comments>http://rubiconbrio.net/2009/03/an-evening-in-muncie/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 21:06:54 +0000</pubDate>
		<dc:creator>rubico</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://rubiconbrio.net/?p=418</guid>
		<description><![CDATA[Attended THE place to be Weds. nite: Muncie, IN, where NYT columnist Thos. Friedman held forth for a jam-packed hour.
Indy Star editor Dennis Ryerson was there, natch.  He must&#8217;ve felt like he was was fiddling while Rome burned (he was having a major printing meltdown back at the shop; my Star arrived way, way late [...]]]></description>
			<content:encoded><![CDATA[<p>Attended THE place to be Weds. nite: Muncie, IN, where NYT columnist Thos. Friedman held forth for a jam-packed hour.</p>
<p>Indy Star editor Dennis Ryerson was there, natch.  He must&#8217;ve felt like he was was fiddling while Rome burned (he was having a major printing meltdown back at the shop; my Star arrived way, way late the next morning.)</p>
<p>&#8220;Mayor&#8221; Peterson was there, working the crowd like a pol running for Lugar’s seat &#8212; which was what the audience seemed to be semi-buzzing about.   Like another former Indy Mayor, Goldsmith &#8212; and many others before him &#8212; Peterson has sought some measure of refuge in academia.</p>
<p>Also present, a whole coterie there from Lilly Endowment, achieving new heights of Lilly Endowmentitis.</p>
<p>Lots of students present, required to be there for some class or other (didn’t know the Fry Daddy from a load of coal), combined with acres of earnest middle-aged liberals looking for affirmation.</p>
<p>Friedman waded into climate change; overpopulation; market forces/the economy; and green everything.  Hot, flat, crowded.</p>
<p>Here’s one highlight, from a slide he showed:  it was a billboard advertisement for a car, in South Africa, an ad that read like this: German engineering; Swiss innovation; American nothing.</p>
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		<title>Karting</title>
		<link>http://rubiconbrio.net/2009/02/karting/</link>
		<comments>http://rubiconbrio.net/2009/02/karting/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 18:11:38 +0000</pubDate>
		<dc:creator>rubico</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://rubiconbrio.net/?p=385</guid>
		<description><![CDATA[I&#8217;m hip-deep in learning how to ride a kart.  Not a go-kart, which is kiddie stuff, but a real-deal kart.  Like every sub-culture I dip into for the articles I write for Indy Monthly, this one has its own mores.  I drive like a grandma at this point, but that&#8217;s going to have to change!  [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m hip-deep in learning how to ride a kart.  Not a go-kart, which is kiddie stuff, but a real-deal kart.  Like every sub-culture I dip into for the articles I write for Indy Monthly, this one has its own mores.  I drive like a grandma at this point, but that&#8217;s going to have to change!  Pride goeth before the crash, however&#8230;.</p>
<p>Anybody with any experience in the wide world of Karting?</p>
]]></content:encoded>
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